Making Breakthrough Ideas a Reality

Imation Internet Studio and WBK Marketing & Design Form Internet Marketing Alliance; "Webs That Work" Combines the Best of Direct Marketing with Full-Service Web Development

Business Wire - August 3, 1998

Imation Corp. and WBK Marketing & Design today announced "Webs That Work," a long-term business alliance focused on helping companies deliver a powerful return on their investment in Internet technology.

The combination of Cincinnati-based WBK -- one of the top 50 promotional marketing and design agencies in the United States -- and Minneapolis-based Imation Internet Studio, Imation's full-service web development and integration business, places "Webs That Work" among the larger interactive resources in the United States. With more than 80 marketing and Internet engineering professionals, the "Webs That Work" alliance will offer clients a unique combination of direct marketing strategy and creative execution joined to Internet software development and site development expertise.

Scott Litman, founder and director, Imation Internet Studios, notes that many Web sites don't deliver the kind of return on investment that companies should expect, serving solely as "electronic brochures" when, in fact, they could have a much more profound positive impact on the bottom line.

"Our alliance with WBK in Webs That Work allows us to use the power of the Internet to make it significantly easier for our customers to communicate with their customers, helping to increase revenues and lower their cost of doing business," Litman said. "We want to help customers focus less on a Web site's technology and more on its ROI." Advertisement

WBK President Dale Wolf sees the Web's ability to help companies get closer to customers as a key to driving sales and lowering costs. "The Internet is one of the most powerful direct marketing mediums we've ever had available," Wolf said. "It is the perfect one-to-one way of communicating to decision-makers and end-users. Our alliance with Imation Internet Studio now enables us to offer all of our clients the full marketing benefits of this new medium, backed by the software expertise needed to allow them to build cost effective Internet applications -- without the need of full time Internet staffing."

WBK's direct marketing and design clients include Procter & Gamble, Florida Power & Light, Imation, Tropicana, Ceridian, Pepsi and Frito-Lay. Imation Internet Studio has worked with such companies as 3M, Goodyear, Pillsbury, ValueRX, Chronimed and National City Bank. For more information on Webs That Work, visit

Imation Internet Studio is a full service Web developer that is uniquely positioned to provide clients big-business solutions like e-commerce, digital asset management and remote content management.

Imation supplies a variety of products and services worldwide for the information and image management industry, specializing in imaging and data storage solutions. In 1997, the Company generated revenues of approximately $2.2 billion. Imation employs approximately 9,500 people worldwide and is based in Oakdale, Minn.

Imation and Imation Internet Studio are trademarks of Imation Corp. All other trademarks are the property of their respective companies.

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